Explore a few of their top models and browse our inventory of pre-owned TAG Heuer pieces. With over 150 years of experience in creating precise watches that are bold in both design and function, TAG Heuer offers a wide selection of impeccable timepieces that are prized by collectors today. Interested in learning more about racing watches? Read this article for a brief history on the topic, or discover the top chronograph watches on the market today. Under new ownership, this avant-garde luxury brand focused on refreshing their range of offerings with new models like the Formula 1 and S/el sports series. In 1986, Heuer’s company was acquired by a private holding company called Techniques d’Avant Garde who renamed the brand TAG Heuer, combining their own initials with Heuer’s surname. As the 1920s approached, the company behind TAG Heuer was recognized for their sport stopwatch reliability, making them the world’s leading sport timekeeper supplying chronographs for the Olympic Games and other world championships-seemingly foreshadowing their impact on motorsports in decades to come. Then in 1914, Heuer adapted to the emergence of wristwatches by creating his own wrist chronographs. He started producing incredibly accurate pocket chronographs that were soon used to time high profile racing events on land and in water. In the 1880s, the world saw a rapid rise in sport popularity, and Heuer took it as an opportunity to fill a gap in the watch market.

Currently known as TAG Heuer, the company’s humble beginnings are rooted in Heuer’s passion for sport, performance, innovation, and precision.

The Swiss luxury brand’s rich history began in 1860 when founder Edouard Heuer launched his watchmaking business, Uhrenmanufaktur Heuer AG.

Tag heuer carrera calibre 5 pre owned